CPS Lectures was completely sans-logo when we first began working together. My client wanted to honor the Irish heritage of the founder and achieve a look that was both reputable, sophisticated, and smart.
I looked to information sites such as Ted and NBC for inspiration. After working through a few concepts, we decided that a letter based logo would be most appropriate for the broad range of materials covered in thier lecturers. The flow of the letters reminded my client of a celtic type feel so we went with that. The solid color bricks help to add weight and unity to the mark.
I wanted to show off the finished mark, the business cards, website design (currently on hold due to funding) and also some of the rejected logo designs we considered along the process.
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