When Advancing Women Leaders in Diabetes requested a logo, our first challenge was creating a word mark that said wild even though the the acronym, “wild” isn’t 100% in order. We used an exclamation mark to bypass the technical spelling and styled the word, giving it the right amount of adventure and lightheartedness. We wanted a mark that was fitting for the name “W!LD”, but that would still send the right message to corporate sponsors and while feeling approachable and appealing to women CEO’s and business leaders.
We also created a responsive website design. We were hired to design a professional website that embodied the spirit of W!LD brand. We needed a design that had an element of surprise, something to make the brand memorable and interesting. We came up with the idea of using black and white imagery overlaid with colorful triangle mosaics. Here, we discovered our path and began to build out the new company’s visual identity.
In addition to the logo and website, we also created a zoom backdrop for speakers who are presenting remotely. In time, this women centric organization will host traditional conferences and networking events. We needed to create a brand identity that translates to environmental and conference design. These triangles make the perfect backdrop and will provide endless design opportunities for this brand as it matures.
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