My client came to me with a business name and the idea. They were fairly sold on using purple in the design and I took it from there. I created their logo, website layout, and I even created custom icons to add life and vibrancy to sections of the webpage design. I suggested photographs and made recommendations for typography. In the end, we intended for 'Promise' to feel hopeful, as though a promise were to be fulfilled. The star above the 'i' in promise was not just an arbitrary graphic element. Our intention was to reference the idea of making a wish upon a shooting star and having that wish fulfilled and on point. We went on to design business cards and I look forward to offering the best possible graphic design support for all of their visual communication needs.

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