The Challenge: Our clent needed a fresh, modern brand and logo appropriate for a clinical setting that still has a cool factor. This brand needs to appeal to a broad audience including healthcare providers and patients. We emphasized the A in PEAK and gave it an artistic style that referenced the idea of alchemy with the triangle and also gave the logo mark a path forward by winding the shape into itself into sort of a spiral that later breaks out and exits below the K. For a modern twist, we applied a gradient to the palette representing transformation and the evolution observed in the field.
The supporting imagery uses glowing geometric shapes, stylized peptide molecules, and dynamic cropping of images. We loved seeing everything come together in the tradeshow materials.
