HealthMatchup is a responsive lead generation website for which I selected images, color schemes, typography, and refined the overall layout. I also introduced icons and created custom icons when we could not easily locate what we were looking for.
I worked closely with one of the project managers at Presidio Interactive who provided initial wireframes, a detailed overview of the project direction, and feedback for the mockups I provided.
We worked together to design a multi-step, interactive form that would be to be easy to use, direct, and visually pleasing for users.
I checked in with a few months ago to see how the website was doing and I was informed that this site is converting 3x better than expected and more importantly, the work we did is helping people all over North America! Check out the live site ».
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