The Assignment: Create a strong visual identity that feels warm, welcoming, and that connects emotionally with the young adult to middle aged African American community affected by diabetes. The brand should feel empowering and maintain a credible look and feel. This brand should also feel on-par with dQ&A, Close Concerns, and diaTribe's current branding since these may be co-branded in later materials. The project required logo design, website design, a downloadable resource manual, and social media templates.
Our Approach: We interviewed people from our target demographic to find out what brands they use and what appeals to them. We visited shops in black communities to see what was being sold, how it was being branded, and to gather inspiration from the rich colors, tribal patterns, and textures used in African art and decorative items.
For the logo, we used vibrant colors in the logo paired with hand written fonts selected for their legibility at any size and that strike a balance between personalized, approachable, and credible. We needed this logo to make the idea of diabetes feel approachable. The exclamation point is the star of this logo with the vibrant pop of yellow and squiggly line work. The logo gives a sense of ownership and communicates a hands-on approach.
Our studio was responsible for the overall brand direction, website design, powerpoint template design, and social media graphics template designs. Check it out live here.
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