The Assignment: Build upon current branding to bring sophistication and elegance to a subject that performes some of society's dirtiest work. Help the company appear approachable through clean design with an uplifting tone.
Our Approach: We applied universal design principals to their materials and emphasized the clean outcome rather than the dirtiness of the absolutely necessary service they perform. We helped establish branding that is consistent across multiple channels including social media, proposal templates, case studies, info sheets, and tradeshow roll up banners.
Results: Thanks to our collaboration efforts, they have been able to confidently reach out to and acquire more sophisticated clients and have been able to position themselves competitively against better known companies within their industry. In addition, their strategic corporate identity had helped them achieve high quality partnerships and relationships within their industry because they are taken serioiusly and appear professional at first glance.
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